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Marketing AdAge

London Olympics 2012 Ticket Designs Unveiled: Ticket designs for the London Olympics, designed by IPG's brand consultancy FutureBrand, have been revealed.; AdAge prije 7 sati

Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo: The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.; AdAge prije 9 sati

JWT Appoints a Pair of Chief Creative Officers in New York: Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.; AdAge prije 9 sati

Proposed J-V in China Won't Help Chery Much After Over-Expanding: Given Chery Automobile Co.'s close ties to the Chinese government, the company has a good chance to win approval for a joint venture with Jaguar Land R...; AdAge prije 9 sati

Fox Dominates TV Check-In Chart With 'Glee' and 'House': Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.; AdAge prije 9 sati

Infiniti Moves Global HQ to Hong Kong From Japan: Nissan Motor Co., Japan's second-largest carmaker, is preparing to appoint a global head for its Infiniti luxury brand after moving the unit's headquarters to Hong Kong on Tuesday.; AdAge prije 10 sati

Vote: Which New Broadcast Comedy Will Get Canceled First?: Cross-dressing sitcom "Work It" lasted two episodes last season. Will any of these comedies fall that quickly?; AdAge prije 11 sati

Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts: Advertisers who want shows with strong social-media traction should consider the creepy new CW drama "Cult," according to a new upfront analysis.; AdAge prije 12 sati

There's a Message to Marketers in Facebook's IPO Slide: The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.; AdAge prije 12 sati

FTC: Pom Ad Claims Violated the Law: The FTC came down on Pom Wonderful for "misleading" health claims in ads. Pom's take? The FTC has "upheld Pom Wonderful' s right to share valuable, scientifically-validated information about the health benefits of its safe food with c...; AdAge prije 13 sati

How Brands Should Evaluate Startups: Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.; AdAge prije 14 sati

See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note: Samsung has released a web video featuring David Beckham to promote the Galaxy Note.; AdAge prije 14 sati

The Huffington Post Wants to Help Brands Create Their Own Content Sites: "It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social ...; AdAge prije 14 sati

Cable Opens Fire on the Hopper, Dish's New Commercial-Killer: Dish's plan will result in higher subscription prices or undermine new original content, Time Warner Cable CEO Glenn Britt said.; AdAge prije 15 sati

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand: IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.; AdAge prije 1 dan

MillerCoors Aims for Mercurial Millienials With New Fruity Brands: The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewe...; AdAge prije 1 dan

MillerCoors Aims for Mercurial Millennials With New Fruity Brands: The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewe...; AdAge prije 1 dan

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo: Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.; AdAge prije 1 dan

Vote: Which New Broadcast Drama Will Get Canceled First?: There are many promising shows on the broadcast networks' new schedules, but not every freshman series can succeed. Tell us which drama you think will get the axe first.; AdAge prije 1 dan

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets: Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told...; AdAge prije 1 dan

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