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EDF adds brand character to Olympics reward-scheme push
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.
Brand Republic prije 7 sati
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Old El Paso readies Jubilee-themed campaign
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
Brand Republic prije 11 sati
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Samsung Olympic spot invites people to 'take part'
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".
Brand Republic prije 11 sati
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Future plans new launch as iPad sales hit L3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the L3m mark, according to chief executive Mark Wood.
Brand Republic prije 12 sati
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Government to review media buying as part of comms overhaul
The Government is planning to review its media buying account, currently held by WPP's M4C and worth in the region of L70m, and will issue a creative agency tender in July.
Brand Republic prije 12 sati
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Government readies L100m media buying review in marketing shake-up
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of L100m next year, a...
Brand Republic prije 12 sati
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Government readies L120m media buying review in marketing shake-up
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of L120m next year, a...
Brand Republic prije 12 sati
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Media360: Spotify preaches the gospel of music
Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.
Brand Republic prije 12 sati
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Celebrities back same-sex marriage campaign
Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.
Brand Republic prije 12 sati
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Cadbury Wispa launches L3.5m ad campaign
Cadbury Wispa has launched a L3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.
Brand Republic prije 13 sati
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Google Chrome beats IE to become the world's favourite browser
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCou...
Brand Republic prije 13 sati
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Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during ...
Brand Republic prije 13 sati
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BA names Hamish McVey as head of brands
British Airways has promoted Hamish McVey from brand and design manager, to head of brands and engagement.
Brand Republic prije 14 sati
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M&S profits drop for first time in three years
Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around L500m across the next three years.
Brand Republic prije 15 sati
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Regional sales house Clacksons on alert as Archant reviews business
Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving incumbent independent regional sales house Clacksons, Medi...
Brand Republic prije 15 sati
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Irn Bru says hello to 'Fanny' in latest ad
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the word "Fanny".
Brand Republic prije 15 sati
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Future reports pre-tax loss but digital revenues surge
Future publishing, the specialist publisher, has reported a pre-tax loss of L700,000 in the six months to March 2012, a slump of 71%, but said digital revenues have surged by 37%.
Brand Republic prije 15 sati
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Apple cements most valuable brand status as UK's giants slide
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Brand Republic prije 15 sati
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Dove seeks 'brand love' with strategic shift to Facebook
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop 'brand love' as it aims to foster 'eye-to-eye connections' with its audience.
Brand Republic prije 15 sati
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Media360: The Week's commercial leader talks about adapting to the iPad
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, sha...
Brand Republic prije 15 sati

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