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JWT's Benjamin Makes First Big Move
The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started in February—and one that embraces both JWT's ...
Brandweek prije 3 sata
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MEC Names New North American Digital Chief
After months of searching, Marla Kaplowitz, MEC North America CEO, found her new head of digital operations in Jack Bamberger, who will oversee the agency’s offering across display, social, search, mobile and emerging platforms. Bamberger was previous...
Brandweek prije 4 sata
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Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses
A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff immediately recognized this as part of the plot of They Live, a...
Brandweek prije 4 sata
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Ad of the Day: Got Milk?
Got real milk? The California Milk Processor Board (CMBP) is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association. The deliberately cheesy ads, an extension ...
Brandweek prije 4 sata
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Amid Facebook's Price Volatility, What Is the Value of IPG's Remaining Stake?
When Interpublic sold half of its Facebook stake last year, it appeared company chief Michael Roth left some money on the table for an entity with a $100 bi...
Brandweek prije 5 sati
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Classified Ads Seek Torturers, Kidnappers, Abusers
The most chilling aspect of these faux classified ads seeking torturers, kidnappers and abusers (via U.K.-based Freedom From Torture and Ogilvy & Mather) is how seamlessly business clichés and job-recruitment jargon mesh with detailed yet detached ...
Brandweek prije 6 sati
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Saatchi Bolsters New York Leadership Team
Saatchi & Saatchi shifted a top creative player to its New York headquarters and expanded the role of its strategic planning chief. New York chief strategy officer Claudine Cheever added responsibility for Latin America and Canada while worldwide digita...
Brandweek prije 9 sati
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Can Video Get Some Instagram-Like Love?
A startup’s best friend can be its elevator pitch. Here’s one: We’re like Instagram but for video. That best describes the recent eruption of social video apps that let users post videos via smartphones for anyone to follow. But with brands ...
Brandweek prije 14 sati
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Mad Men Minute Ep 10
Brandweek prije 1 dan
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Mad Men Minute Ep 10 Religion, Jaguars and Christmas Bonuses
Mad Men Minute Ep 10
Brandweek prije 1 dan
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Mullen to Open in S.F.
San Francisco, a beleaguered market for industry creatives, is getting a vote of confidence from across the country. Mullen is opening a Bay Area talent hub to work on marketers at the agency’s Boston headquarters as well as chip in on local Mounta...
Brandweek prije 1 dan
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Febreze Freshens Up Any Old Shipping Container That Smells Like Fish
Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Be...
Brandweek prije 1 dan
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Nascar Briefs Finalists in Advertising Review
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the deep resources of global agency networks. The four fin...
Brandweek prije 1 dan
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Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort
We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that th...
Brandweek prije 1 dan
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GM Punts on Super Bowl Buy
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super Bowl provides, but with the significant increase in price, we s...
Brandweek prije 1 dan
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Ad of the Day: Capri Sun
Quick cuts and compressed action drive Saatchi & Saatchi's first ads for Kraft Foods' Capri Sun, which break today and play like movie trailers, down to the basso-profundo voiceovers. One ad features a mom who protectively shields her son from t...
Brandweek prije 1 dan
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Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes
Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introdu...
Brandweek prije 1 dan
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Ad Creep Hits the Water With Floating Billboards on Lakes
Only an ad executive would look out on Lake Washington in Seattle and realize, as he drove away, that "there were no billboards." And then decide to put 14-foot-tall inflatable placards out on the water. They're the brainchild of adman Darren Br...
Brandweek prije 1 dan
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This Man Gets in People's Heads
Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard. He also worked for Lowe before launching consultancy Kevin Allen ...
Brandweek prije 1 dan
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The Week on AdFreak: May 11-18, 2012
1. The 20 Most-Viral Ads of 2012 (So Far) 2. Infographic: Advertising People Are Hopeless Social-Media     Addicts 3. Martin Agency Staffer Gets Marriage Proposal via Banner Ads 4. Guinness Turns a Submarine Into a Branded Underwater Bar 5...
Brandweek prije 3 dana

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