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Marketing Seth Godin

Digital analogs are no longer sufficient: The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working. We're seeing digital awareness coming to just about everything. In this case, it was the parking meter...; Seth Godin prije 6 dana

Volatility and value: The fine art market continues to generate headline-making sales. This year, paintings by Warhol and Munch are expected to sell for more than $50 million each. What makes a painting famous enough to sell for that much money? Consider the...; Seth Godin prije 21 dana

The story of money is not a straight line: Everyone tells themself a different story about money, but there's no doubt at all that the story we tell ourselves changes our behavior. Consider this curve of how people react in situations that cost money. A musician is standing on...; Seth Godin prije 25 dana

If you think that's what we want, why don't you give it to us?: The sign in front of the breakfast bar at the hotel says, "from garden to table." Really? Virtually every item I see has been processed four times, steamed,...; Seth Godin prije 30 dana

Clearing the decks: SwissMiss points to a great infographic about how professional photographers actually spend their time. Part of the magic (and the risk) of the internet is that if you want to, you can use your access to tools, markets and media...; Seth Godin prije 61 dana

We can handle information density: Memo to search engines: we're smart enough to look at more than five search results above the fold. As the web has gotten more crowded, sites regularly expose us to dashboards crammed with information. Sometimes there are more than a...; Seth Godin prije 96 dana

The waffle paradox: One way for a candidate to change the conversation around her candidacy: have her followers pelt the opposition with waffles at every public appearance. Eggos in particular are lightweight and their shape makes them easy to toss. Particularly in primaries,...; Seth Godin prije 112 dana

(What you get) - (What you were hoping for): This might be the simplest possible explanation of customer satisfaction. Dissatisfaction occurs when salespeople and marketers tend to try to amplify the first part (what you're promised) while neglecting the second. The ability to delight and surprise is at...; Seth Godin prije 113 dana

Reconsidering Gartner's Cycle of Hype: One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it's not all the hypesters said it...; Seth Godin prije 116 dana

The new lazy journalism: When journalism was local, the math of reporting was pretty simple: you found a trend, an event or an issue that was important and you wrote about it. After all, you were the voice to your readers. Being in sync...; Seth Godin prije 154 dana

On buying something for the first time: There are only three kinds of sales: Buying a refill, another unit of a service or product you've already purchased before Switching to a new model/brand/style Buying something for the first time Here's an overlooked truth: until quite recently, buying...; Seth Godin prije 158 dana

The erosion in the paid media pyramid: Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it: Starting from the bottom: Free content is delivered to anyone who is willing to consume...; Seth Godin prije 171 dana

The extraordinary revolution of media choice: In the traditional model, you can only play one program at a time. One radio show or one movie or one show... Scarcity of spectrum has changed just about every element of our culture. Scarcity of shelf space as well....; Seth Godin prije 195 dana

When "minimal viable product" doesn't work: One of my favorite ideas in the new wave of programming is the notion of minimal viable product. The thought is that you should spec and build the smallest kernel of your core idea, put it in the world and...; Seth Godin prije 199 dana

Squidoo launches magazines: Here's a Squidoo update, along with a chance to share your work and your passion and perhaps find a new gig. Six years after our founding, we're now ranked #73 out of the millions of websites in the US measured...; Seth Godin prije 232 dana

Getting serious about your org chart: Manu's funny brilliance aside, this collection of org charts might help you think hard about why your organization is structured the way it is. Is it because it was built when geography mattered more than it does now? Is it...; Seth Godin prije 257 dana

That buzzing in my ear didn't mean I was about to die: Six weeks ago, at midnight, I found myself awake but wiped out from jet lag. I was in a lumpy bed, in the dark, in an obscure, $20 a night, John-Waters'-esque former country club. I was in Kitale, Kenya, near...; Seth Godin prije 258 dana

Thursday bonuses: First, two signs, each telling a very different story: This sign says, "we're in power, we're going to use newspeak and double-talk and pretend we've done something to benefit you, which of course, we haven't." It also uses "conveniently" as...; Seth Godin prije 264 dana

A little empty: I guess this is how a sports fan felt when Joe DiMaggio retired. Business didn't used to be personal. Now it is. Computers didn't used to make us smile. Now they do. We didn't used to care about whether a...; Seth Godin prije 271 dana

The obligation of the adjustable display: There is no longer any room, nor any patience, for your cryptic remarks... Your serial numbers can no longer be tiny, your error messages can no longer be short, your warnings can no longer be in ALL CAPS. We ought...; Seth Godin prije 273 dana

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